St. Louis Best Bridal recently went through a re-branding to target a younger more modern bride. As part of this new target audience I was asked to create an ad that showcased Wed Pets for the new magazine. Wed Pets is a company that will bring and takes care of your pets for you on your wedding. They dress them up, take pictures and have several other service packages to choose from. In response to today’s modern bride, more and more families are including pets as part of their big day. (which is the cutest thing ever) First I wanted to choose the most adorable pet I could find and I couldn’t pass up the little guy in the tux. I wanted to create a fun modern ad with a pop of teal that spoke to the magazine audience and encouraged them to see how cute their pets would look at their wedding without being overdone.