Duet is the logo I designed for my small handmade cosmetics company. As a creator of green beauty makeup featuring paperboard and glass containers I wanted something minimal that reflected my brand. I chose the teal as something that would inspire ‘green beauty’ with out being too green. I wanted a color that was neutral but not in a way that was earth – toned. Mostly because although Duet Beauty is a green beauty company, it is also fun, modern and hip. The text is a simple sans serif font with the bold last two letters. I chose to bold the last two letters to have a variety in the font design that reflected the name Duet. I wanted the logo to look like two of something put together, a Duet.