Wildflower wanted two different digital ad sets. Sometimes companies do this for A and B testing and they’ll run the digital ads and see which one is preforming better and drop the other one. In their first message they wanted to highlight that they are available for brunch and happy hour targeting women at work. The second design they wanted something that featured their wedding banquet room. I chose the images and fonts based on what I think would call to each target audience. A chalkboard background with fun script for the ad featuring women and a softer serif font with a neutral background for the wedding.